Master Key Cycles, established in April 2024, is a retail cycle business dedicated to offering high-quality bikes at prices significantly below RRP. Our direct-to-consumer approach ensures you get great value without compromising on quality. In a short time, we’ve built a reputation for exceptional customer service and helping our customers save up to 60% off RRP on their bikes.

As a small business, we pride ourselves on the personal touch we bring to every interaction. Unlike larger companies, we provide tailored, one-on-one service—from comprehensive bike handovers that cover all features and setup adjustments to helpful guidance on bike safety and maintenance. At Master Key Cycles, we're not just selling bikes; we’re building lasting relationships and helping riders enjoy their journey every step of the way.

In addition to our online store, we also sell bikes in person at markets across the South of England. Currently, you can find us at the Salisbury Charter and Romsey Market, with plans to expand to even more locations. At these markets, we offer exclusive discounts, a wide range of accessories, and expert bike servicing, providing an even more personal and hands-on experience for our customers.